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By 2050 we will have a sustainable, circular and transparent food chain. Food production using the best available technologies will have a positive impact on the planet and on nature. Socially responsible business conduct will be a given for food producers. Trade and retail will be the green link between consumers and producers. The range of foods available will reflect the aim to minimise environmental impact: our diet will be seasonal and we will pay the true cost of products. We will have a food culture that places a premium on the quality, sustainability, nutritional value and taste of our food. Our diet will consist mainly of plant-based products. We will not throw food away and will use only biodegradable packaging when necessary.